No matter what year is it, user experience is always something online businesses should work on improving. Your business website is the first thing people will come in contact with. That’s why you need to ensure that they have the best user experience possible. Otherwise, they will abandon your website and look for similar services elsewhere.
The fact that your business is online means that you need to ensure your website visitors deem your business worthy of interacting with. The best way you can ensure that is by improving your user experience. Here are just some ways you can make sure users find your website appealing.
Improve User Experience With White Space
The easiest way to overwhelm your website visitors is with the lack of so-called white space. Some businesses perceive white space on their website as wasted ad space. However, what users most commonly seem to complain about is the lack thereof. So, to ensure that your users don’t feel intimidated as soon as they land on your homepage, make sure your website has plenty of white space. This will make your content more easily digestible while allowing the users to process all the information. Otherwise, if you overstuff your pages with information, users won’t even bother to look for the most important pieces.
Improve user experience by optimizing your page speed
On a similar note, you must also see to it that your website is well-optimized. Here, it’s not enough to optimize your home page only. Instead, you should ensure that all of your pages have peak performance. According to research, users will abandon a page that takes more than 3 seconds to load. So, to ensure that this doesn’t happen to you, pay attention to this aspect of your website design. What’s more, Google offers a chance to check your website loading speed for free. And if your website passes the check, you’ll have nothing to worry about.
Use attractive calls to action to boost UX
Online customers rely heavily on visual hints when deciphering the important content from the rest. That’s why you need to ensure that all of the important info is clearly and attractively presented on your website. What this means is that your CTA buttons need to be clearly visible and easy to find. What’s more, they should also be attention-grabbing but not overwhelming. Make sure you also include action words in your CTA buttons so that your users know exactly what to expect after clicking on it. Finally, avoid overstuffing your pages with CTA buttons. Remember that white space is important and that not all the information requires emphasis.
Make sure your website is properly secured
Next, any online business needs to have a properly-secured website if they wish for people to do business with them. Customers won’t feel comfortable leaving their sensitive information with businesses whose websites don’t have proper security. This is particularly true for businesses who are operating in niches, such as the iGaming industry. However, websites such as AskGamblers are a perfect example of a good website. Even though they are operating in the online casino industry, their website is secured with an SSL certificate. Not only that, but they also offer their visitors customer reviews and other useful information.
Segment key information with bullet points
In order to improve user experience even further, online businesses also need to learn how to segment key information properly. To achieve this, they need to use bullet points. Bullet points offer a chance to clearly state the necessary pieces of information and make them easily accessible. Also, make sure to hyperlink every bullet point so that your users can easily “jump” to the information they’re looking for. The attention span of a modern online consumer is getting lower by the day. That’s why websites need to find a way to boost their speed and improve information accessibility.
Use images wisely to improve UX
Since online users are becoming increasingly more cautious when choosing online businesses, you should give them no reason to dislike your website on the first visit. One of the easiest ways to ensure this is by avoiding stock photography. Yes, your website will need to feature some images. But if those same images can be found on numerous other websites, yours won’t seem genuine enough. That’s why it is always a better idea to get custom-made photos specifically for your website. You can either choose to hire a photographer or do this yourself. Either way, make sure that the photos you end up using are high in both resolution and quality. Initially, this may not sound too important but it will certainly improve user experience.
So, if you’re looking to improve your user experience, make sure you keep these tips in mind. These are, of course, just some of the ways you can ensure that your customers have the best time possible when visiting your website.
