How Instagram Chatbots Help Improve Engagement?

niviwatson
niviwatson 5 Min Read

Do you ever feel that running your Instagram account is too much work to do? Then, Instagram chatbots can be useful to you. Managing comments, messages, and story mentions is simple and quick with Instagram chatbots. Instagram chatbots are your devoted assistants who can interact with your followers all the time.

Instagram chatbots can start discussions with specific audiences, encourage sign-ups, spread promotions, gather leads, and increase conversions. You need not worry about missed messages or comments when Instagram bots are on your side. Here, learn about how instagram chatbots can help improve customer engagement:

What is an Instagram Chatbot?

Do you need a friendly assistant who would work around the clock to engage with your Instagram followers? Basically, an Instagram chatbot is a computer program that can have conversations with users through comments and Instagram Direct Messages (DMs).

These adaptable chatbots use artificial intelligence (AI) to understand user inquiries and provide pre-programmed answers. In addition, they can handle orders, set up appointments, respond to frequently asked queries (FAQs), and even customize the client experience. They are always accessible to interact with your audience and offer helpful advice or support, acting as an integral extension of your brand.

Ways To UseInstagram Chatbot to Improve Customer Engagement

Now let’s look at how to use chatbots to boost Instagram engagement:

  • Auto-Reply to your DMs

It’s said that “engagement” is the word of the year on Instagram, but only when “quick” is put before it. It is essential that your Instagram followers do not perceive your brand as unapproachable. It’s necessary that you respond to your followers’ inquiries as soon as they pose them.

Your Instagram direct message (DM) bot can handle about 80% of your inquiries, particularly the ones that come up repeatedly, freeing up your workers to concentrate on the things that drive people to follow and do business with you.

What’s more? The instagram chatbots are multilingual and capable of responding to user inquiries in more than 50 languages besides English.

  • Interesting Surveys and Quizzes

Use Instagram chatbots to create interactive surveys and quizzes that will encourage people to interact with your content and brand. You may, for instance, invite them to vote for their preferred product or respond to an industry-related question. This increases interaction and offers insightful information about your audience.

  • Giveaways and Contests

Run Instagram giveaways and contests more efficiently with chatbots. Chatbots can be used to automatically gather entries, select winners, and distribute prizes.

This increases interest and interaction, adds followers to your account, and encourages conversions.

  • Send Product Recommendations

The instagram automation chatbot can converse and connect with your clients in the same way as a typical human. It has a great understanding of the needs of your customers and can recommend products depending on their preferences. A consumer is more inclined to purchase something if it looks similar to what they already have in mind. In addition to raising engagement, this improves user experience.

  • Social Listening

Chatbots can be used to keep an eye on social media conversations and spot chances to interact with individuals or answer their questions. By quickly replying to messages or comments, you not only show your concern for your audience and their needs, but you also open up the possibility of further interaction.

  • Customer Support and Feedback

Customer feedback is incredibly valuable as it communicates to your clients that you genuinely care about their experience using the product. In the case of a negative encounter, it also provides them with a forum to file a complaint.

Getting feedback from each and every one of your consumers can be really challenging. By sending out forms to your clients, an Instagram chatbot can automatically gather feedback. Additionally, it will appropriately protect this data so you can address your drawbacks.

Wrapping it Up

You now have some ideas on how to improve customer engagement on Instagram using bots. However, who has the time to create and oversee their own bot? That’s where Gupshup comes in. You can partner with Gupshup to build an Instagram bot using instagramapi, which can be personalized to your needs.

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